Client: Sarnies.
Collaborators: Anjo Borlada (illustrations).
Output: Logo, packaging, basic brand guidelines & artist brief.

Fair-trade coffee beans, carefully chosen and seasonal selections, roasted by a knowledgable team… These things are a given, and don’t need to be shouted out. Sarnies are are looking to deal you a tempting stimulant, and you will return for another dose over and over…

As well as a custom wordmark and basic identity guides, packaging for the beans was designed with cues, tick boxes, and a strength scale to make it easy to mark what the latest roast is all about. As the beans are ever-changing, the artwork on the front of pack also changes as different artists are invited to express what it is to be truly wired!

Jamie Winder - Sarnies
Jamie Winder - Sarnies
Jamie Winder - Sarnies
Jamie Winder - Sarnies
Jamie Winder - Sarnies
Jamie Winder - Sarnies
Jamie Winder - Sarnies