Client: Naiad Productions.
Agency: Shift (team list here).
Output: Key visual, poster, flyer, web banners and programme.

Ken Kasey’s classic 1962 novel book about psychological abuse and control, set in a mental asylum, has been made into a film with Jack Nicholson (1975) and also many theatre productions.

Naiad Productions took the story to Hong Kong in 2014 and commissioned Shift to create all visuals and collaterals. Photographs of the cast were shot, printed, screwed-up, and then re-photographed, reflecting the screwed up nature of the play’s plot and characters.

Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest
Jamie Winder - Naiad Productions: One Flew Over The Cuckoo's Nest

Shift team involved on this project:
Creative Director: Toby Johnston
Design Director: Jamie Winder
Designer: Metta Wangsa
Artworker: Freeman Teng